How Do I Get Discount Broadway Tickets During Broadway Week 2026?
Your 2026 Guide to Saving on Broadway
One of the most iconic and exciting experiences in all of New York City is seeing a Broadway show. However, there is a catch; ticket prices for shows can be very expensive. That being said, Broadway Week—the semi-annual promotional event—offers a great opportunity to see top Broadway shows at much lower than normal prices. In order to take full advantage of this unique offer, planning and some knowledge of how to go about buying tickets is necessary.
What is Broadway Week?
Broadway Week is an official promotional campaign run by NYC Tourism + Conventions (in partnership with The Broadway League) that occurs twice annually—usually in the winter and early fall. All participating Broadway shows offer two-for-one ticket pricing, which means that each ticket will cost approximately half of the standard price.
Broadway Week was originally designed to stimulate attendance at Broadway shows during periods of the year that tend to be slow in terms of tourism. Although not every show will have discounted tickets available, numerous shows do participate each year. Therefore, this is one of the best and most reliable methods of purchasing discount Broadway tickets.
Obtaining Discounted Tickets for Broadway Shows During Broadway Week
The first thing that you need to do is to purchase your tickets exclusively through authorized resellers, i.e., Telecharge, Ticketmaster, or the official Broadway Week website. Once you complete your purchase, the discount will automatically apply to your total via a promo code entered at check-out.
Because tickets are limited, and many of the most popular shows can sell out quickly, it is essential that you plan ahead and take advantage of being able to select your preferred performance date(s). Being flexible with your performance dates (e.g., Wednesday or Thursday evening, or Saturday afternoon) greatly increases your likelihood of obtaining discounted tickets.
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Additional Options to Purchase Discount Broadway Tickets
While Broadway Week is perhaps the most reliable method to obtain discount tickets to a Broadway show, it is not the only option. The TKTS booths are located in Times Square, Lincoln Center, and South Street Seaport and are known for selling last-minute same-day tickets to Broadway shows at a discount of up to 50%. Daily inventory is subject to change, however, the TKTS booths provide an additional convenient way to obtain discounted tickets.
In addition to TKTS booths, many of the individual Broadway shows also offer their own versions of discounted tickets. These options include lottery tickets, rush tickets, and/or standing room tickets, which can be purchased at a fraction of the regular price of a ticket (approximately $30-$40). Like TKTS, these types of tickets are not guaranteed, but they can make for a wonderful surprise for the spontaneous theater-goer.
Additionally, frequent attendees to Broadway shows may also wish to consider joining a rewards program such as Audience Rewards, which offers members the opportunity to earn points for attending Broadway shows and then redeem those points for discounts and other exclusive benefits.
Some general tips to help you plan your trip to Broadway:
Sign up for e-mail notifications from authorized ticket vendors
Save your credit card information in advance to expedite your transaction process
If you cannot get tickets to the time slot you want, try checking the availability for alternative performance times
With a little advance planning and a willingness to be flexible, it's easy to take advantage of the great value that Broadway Week offers by enjoying high-quality Broadway productions at a fraction of the regular price.
And once the curtains close and the night comes to a close, returning home to a clean, relaxing environment enhances the overall enjoyment of the entire experience. Sparkly Maid NYC can help busy New Yorkers, therefore, by offering quality and reliable residential housecleaning services, allowing our clients to continue focusing on what really matters – enjoying the city.
Sources:
“Broadway Week℠.” NYC Tourism + Conventions, New York City Tourism + Conventions, https://www.nyctourism.com/broadway-week-frequently-asked-questions/. Accessed 14 Jan. 2026.“Broadway Week 2026: 2-for-1 Broadway Ticket Offers.” NYTIX, https://www.nytix.com/articles/broadway-week. Accessed 14 Jan. 2026.“How Do I Get Broadway Week Tickets?” Broadway Direct Help Center, Broadway Direct, https://help.broadwaydirect.com/hc/en-us/articles/37507047514519-How-do-I-get-Broadway-Week-tickets. Accessed 14 Jan. 2026.“Broadway Discount Tickets.” Broadway.com, Broadway.com, https://www.broadway.com/broadway-guide/39/broadway-deals-discounts/. Accessed 14 Jan. 2026.“Broadway Discount Ticket Guide.” Sangbad Safar, https://www.sangbadsafar.com/broadway-discount-ticket-guide/. Accessed 14 Jan. 2026.